Six outlets in Philly team up to promote the importance of independent local news
The Notebook is proud to be one of six Philadelphia independent news organizations that have come together for a pilot campaign to encourage citizens to support journalism’s role in the growth and vibrancy of the city and region.
The informal Philadelphia Independent Media Coalition was convened by Technically Media, the digital news organization that publishes the local tech news network Technical.ly and the social impact site Generocity.org. In addition to these two sites, which have recently launched individual membership programs, the coalition includes Hidden City, the Notebook, PhillyCAM and WURD Radio.
The coalition, which is the result of an experimentation grant from the Lenfest Institute, will run this inaugural campaign during February.
Notebook publisher Maria Archangelo said she is grateful to Lenfest and especially Technically Media and its publisher and CEO, Christopher Wink, for getting the effort off the ground.
"We are lucky to be part of such a supportive local independent news environment in Philadelphia," Archangelo said. "All of the work the partners in this group do is important and deserving of financial support from readers, listeners, and viewers."
The campaign encourages existing supporters and others to share examples of important work from these independent media organizations using the #SupportPHLNews hashtag. Additionally, interested parties can visit PH.LY to choose one (or more) of these sites to support via paid individual membership.
“As a passionate and proud Philadelphian, I believe that one of the most important features we need for a more vibrant, inclusive and smarter city is a varied landscape of independent local media,” said Wink. “Just like the arts and social services, Philadelphia needs a journalism community that articulates its value collectively.”
The success of the campaign will be judged by its ability to encourage more individuals to support and follow the work of these niche and independent news and media communities.